All information about the Prime Visa has been collected independently by CardCritics™

Amazon Prime Visa Review: Big Rewards for Loyal Shoppers

If you’re a frequent Amazon or Whole Foods shopper with a Prime membership, the Prime Visa can be a seriously rewarding addition to your wallet. With up to 5% back on eligible Amazon purchases and no annual fee beyond your Prime subscription, it’s tailor-made for loyal fans of the Amazon ecosystem.

Here’s what you need to know about the Amazon Prime Visa Card to determine if it’s the right fit for you.

4.1
CardCritics™ Rating

CardCritics™ uses a 5-star rating system determined by our editorial team. The comparison factors include annual fees, APRs, bonus offers, ongoing rewards, accessibility, redemption options, and more. These factors are then weighted by importance to focus on key features that are most important in each specific category.

Purchase and Balance Transfer APR

19.49% – 28.24% Variable

Intro Bonus

Get a $150 Amazon Gift Card instantly upon approval exclusively for Prime members

Cash Back

1% – 5% Earn unlimited 5% back at Amazon.com, Amazon Fresh, Whole Foods Market and on Chase Travel purchases with an eligible Prime membership

Prime Card Bonus: Earn 10% back or more on a rotating selection of items and categories on Amazon.com with an eligible Prime membership

Earn unlimited 2% back at gas stations, restaurants, and on local transit and commuting (including rideshare)

Earn unlimited 1% back on all other purchases

Recommended Credit Score

Good – Excellent
670 – 850*

Annual Fee

$0

CardCritics™ Opinion

The Prime Visa is a no-brainer for committed Amazon and Whole Foods shoppers who want to maximize everyday spending without worrying about rotating categories. Its 5% back on Amazon purchases is hard to beat, especially with no extra annual fee beyond Prime. It also comes with a respectable range of benefits, including travel insurance, purchase protection and promotional financing offers.

Our Critical Analysis:

Prime Visa

    PROS

  • 5% cash back at Amazon and Whole Foods
  • Promotional financing offers
  • Instant welcome bonus

    CONS

  • Requires Prime membership
  • No introductory APR promotion
  • Limited appeal outside the Amazon ecosystem

Amazon Prime Visa Benefits

The Prime Visa Card offers a good mix of benefits that make it one of the best store credit cards available. Here’s a look at some of its perks.

Up to 5% Cash Back

The card offers unlimited 5% back on eligible purchases at Amazon.com, including Amazon Fresh, at Whole Foods Market and on Chase Travel℠ purchases.

You’ll also earn 2% cash back at gas stations and restaurants, as well as on local transit and commuting, including rideshare. All other purchases will net you 1% back.

While I generally only use my Prime Visa for Amazon purchases, the card’s rewards structure makes it a solid choice for everyday spending.

Promotional Financing

The Prime Visa doesn’t offer an introductory annual percentage rate (APR) promotion for new cardholders. However, it does offer interest-free promotional financing on eligible Amazon.com purchases and with retailers that accept Amazon Pay:

  • On eligible purchases of $50 or more, you can make six equal monthly payments
  • On eligible purchases of $250 or more, you can make 12 equal monthly payments

Just keep in mind that you can’t get promotional financing and earn rewards on the same transaction. I prefer to choose rewards and then pay off the purchase in full at the end of the month. But this option is nice to have if you can’t afford a larger purchase.

Instant Welcome Bonus

Most rewards credit cards require you to meet a minimum spending requirement to earn a welcome bonus. But with the Amazon Prime Visa, you’ll receive a $150 Amazon gift card instantly upon approval. The retailer will add the gift card directly to your account.

Travel Benefits

For a cash-back credit card, the Amazon Prime Visa offers some solid benefits for travelers. For starters, you won’t have to pay a foreign transaction fee on purchases made abroad. Other cash-back cards may charge up to 3% per transaction.

The card also offers a handful of trip protections, including:

  • Auto rental coverage
  • Baggage delay insurance
  • Lost luggage reimbursement
  • Roadside assistance
  • Travel accident insurance
  • Travel and emergency assistance

Amazon Prime Visa Drawbacks

While the Prime Visa offers a lot of value, there are also some downsides to consider.

Requires Prime Membership

You need to have an Amazon Prime membership to qualify for the card, and that can cost $14.99 per month or $139 annually.

There is a non-Prime version of the card called the Amazon Visa, but its rewards max out at 3% back, and the welcome bonus is a $50 gift card.

Low Base Rewards Rate

Unless you use the Prime Visa strictly for its 5% bonus categories, the majority of your spending will likely earn just 1% or 2% back.

I get around this by pairing my Prime Visa with other cards that offer better rewards rates on my everyday spending outside of online shopping.

No Introductory APR

Although the promotional financing feature is valuable for Amazon shoppers, not having a true APR promotion makes the card less flexible for cardholders who want to use it as a general-purpose financing tool.

Who Is the Prime Visa Best For?

The Prime Visa is ideal for Amazon loyalists who already pay for a Prime membership and want to earn serious cash back on their regular shopping. If you make regular grocery runs to Whole Foods or do most of your online shopping through Amazon, the 5% return adds up fast.

It’s also a good fit for consumers who want bonus categories they’re likely to use anyway, like restaurants and gas. And since it comes with no foreign transaction fees and travel insurance benefits, it’s also a decent option for international travelers.

But if you’re not a regular Amazon or Whole Foods shopper, the 5% rewards won’t carry much value, making this card less versatile than general cash-back options.

Is It the Right Card for You?

Here’s how to tell if the Prime Visa fits your lifestyle:

  • You already have (and plan to keep) an Amazon Prime membership
  • You shop frequently at Amazon and/or Whole Foods
  • You want high cash-back rewards without rotating categories
  • You don’t need an intro APR period
  • You want a travel-friendly card with no foreign transaction fees

Alternatives to the Prime Visa

If you’re not sold on the Prime Visa, here are a couple of strong alternatives worth considering:

  • Blue Cash Everyday® Card from American Express: Our advertising partner offers a chance to earn 3% cash back at U.S. online retailers (including Amazon), U.S. supermarkets and U.S. gas stations (on up to $6,000 per category per year, then 1%). It also comes with a 0% intro APR on purchases and on balance transfers for 15 months from the date of account opening, then 19.99%-28.99% Variable APR, making it a more flexible option for those who want both rewards and financing.
  • Bank of America® Customized Cash Rewards credit card: This card allows you to choose your 3% bonus category from a list of options, including online shopping. It also offers 2% at grocery stores and wholesale clubs and 1% on everything else — though the 3% and 2% categories are limited to $2,500 in combined quarterly spending (then earn 1%). It also comes with a 0% Intro APR for 15 billing cycles for purchases, and for any balance transfers made in the first 60 days. After the intro APR offer ends a 17.99% – 27.99% Variable APR will apply.
Prime Visa
4.1
CardCritics™ Rating

CardCritics™ uses a 5-star rating system determined by our editorial team. The comparison factors include annual fees, APRs, bonus offers, ongoing rewards, accessibility, redemption options, and more. These factors are then weighted by importance to focus on key features that are most important in each specific category.

Card Details From Chase

  • Get a $150 Amazon Gift Card instantly upon approval exclusively for Prime members
  • Earn unlimited 5% back at Amazon.com, Amazon Fresh, Whole Foods Market and on Chase Travel purchases with an eligible Prime membership
  • Prime Card Bonus: Earn 10% back or more on a rotating selection of items and categories on Amazon.com with an eligible Prime membership
  • Earn unlimited 2% back at gas stations, restaurants, and on local transit and commuting (including rideshare)
  • Earn unlimited 1% back on all other purchases
  • No annual credit card fee
  • No more waiting. Redeem daily rewards at Amazon.com as soon as the next day
  • Member FDIC

Before you apply for the Amazon Prime Visa, it’s important to research and compare other options to ensure it’s the best fit for you. Here are some others to compare:

Amazon Prime VisaAmex Blue Cash Everyday CardBank of America Customized Cash Rewards card
Welcome OfferGet a $150 Amazon Gift Card instantly upon approval exclusively for Prime membersEarn a $200 statement credit after you spend $2,000 in purchases on your new Card within the first 6 months.$200 online cash rewards bonus after you make at least $1,000 in purchases in the first 90 days of account opening 
Annual Fee$0$0$0 
APR19.49% - 28.24% Variable0% intro APR on purchases and on balance transfers for 15 months from the date of account opening, then 19.99%-28.99% Variable APR0% Intro APR for 15 billing cycles for purchases, and for any balance transfers made in the first 60 days. After the intro APR offer ends a 17.99% - 27.99% Variable APR will apply.
Rewards RateEarn unlimited 5% back at Amazon.com, Amazon Fresh, Whole Foods Market and on Chase Travel purchases with an eligible Prime membership Prime Card Bonus: Earn 10% back or more on a rotating selection of items and categories on Amazon.com with an eligible Prime membership Earn unlimited 2% back at gas stations, restaurants, and on local transit and commuting (including rideshare) Earn unlimited 1% back on all other purchasesEarn 3% cash back at U.S. supermarkets on up to $6,000 per year in purchases, then 1%. Earn 3% cash back on U.S. online retail purchases, on up to $6,000 per year, then 1%. Earn 3% cash back at U.S. gas stations, on up to $6,000 per year in purchases, then 1%. Cash back is received in the form of Reward Dollars that can be redeemed as a statement credit and at Amazon.com checkout. 6% cash back for the first year in the category of your choice and 2% cash back at grocery stores and wholesale clubs for the first $2,500 in combined choice category / grocery store / wholesale club quarterly purchases. After the first year from account opening, you'll earn 3% cash back on purchases in your choice category and 2% cash back at grocery stores and wholesale clubs, up to the quarterly maximum. 1% cash back on all other purchases. If you're a Bank of America Preferred Rewards® member, you can earn 25% - 75% more cash back on every purchase. The Preferred Rewards bonus is not applied to the 3% first year bonus. 
Standout FeatureUnlimited 5% cash back at Amazon and Whole FoodsUseful 3% cash-back categoriesChoose your own 3% bonus category

What’s the difference between the Amazon Visa and the Prime Visa?

The Prime Visa earns 5% back at Amazon and Whole Foods, while the regular Amazon Visa (for non-Prime members) only earns 3% back.

Can I use the Amazon Prime Visa anywhere?

Yes, it’s a Visa card, so you can use it anywhere Visa is accepted.

Does the Amazon Prime Visa have an annual fee?

The Prime Visa itself has no annual fee, but you must pay for an eligible Amazon Prime membership to keep the card active.

What credit score is needed for an Amazon Prime Visa?

Chase, the card’s issuer, doesn’t disclose a specific minimum credit score requirement. In general, though, you need at least a good credit score to be considered (a FICO score of 670 or higher).

Editorial Note: Any opinions, analyses, reviews or recommendations expressed are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.
*CardCritics™ references a FICO® 8 score, which is one of many different types of credit scores. A financial institution may use a different score when evaluating your application.